Sustainability: hook, line and sinker?

Posted on November 26, 2007


Being interested in narratives, I take a lot of pictures of signs. Here are some of them that have a green leaning (Flickr set).

This “We believe in sustainable fishing. Hook, line and sinker” would  have a very different meaning in NZ than that intended by Marks and Spencer in Bath.  Here, the phrase “hook, line, and sinker” implies that you have fallen for a joke (much like the Tui ads).