Browsing All Posts filed under »marketing«

Circles sink button

April 18, 2011


Over the last few days I’ve been exploring how we might promote “not-buying stuff”.  I thought I had hit on it with  a big green button for “impulse sustainability”, but then undid myself with the realisation that we don’t really know what such a button would do – or even if it could. This series […]

Big green button

April 15, 2011


Yesterday I asked how could we market not-buying stuff?  I explored three options: trying to be impervious to marketing; removing all marketing; and recognising the value of marketing.   In the last of those I pointed to Rory Sutherland’s Ted Talk in which he proposes a big-red impulse saver button.    Then I noticed a big red […]

Not buying on impulse?

April 14, 2011


Behind every gold wedding ring lies a genuine gold mine, and the possibility of a massive cyanide spill.  Behind a tuna steak is a decimated tuna population.  Behind a comfortable car is a strip mine, a hundred toxic chemicals leaching into nature, and war in the Middle East. This  Alan AtKisson (2008) quote highlights the […]

Green IT: Challenge for designers

June 20, 2010


A few years back I wrote a paper about marketing computing programmes – promoting courses of study that is  (rather than either selling programs or programs that sell things).   In that paper I talked about how badly our prospectuses do at promoting the career of computing to potential students.   Instead of careers with a focus […]

Dealing with the devil? Sponsorship ethics for LivingCampus

September 16, 2008


Our colleague Brian has a jacket for a favourite race-car team.   It has fascinated me since he got it.  What sort of negotiation went on that sees a smoking company and a quit-smoking company jostling for position on the same arm? Brian’s jacket has been on my mind the last couple of days following […]