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Saving the earth one byte at a time
Circles sink button
Over the last few days I’ve been exploring how we might promote “not-buying stuff”. I thought I had hit on it with a big green button for “impulse sustainability”, but then undid myself with the realisation that we don’t really know what such a button would do – or even if it could. This series […]
Posted in: marketing, visualisingsustainability
Big green button
April 15, 2011
Yesterday I asked how could we market not-buying stuff? I explored three options: trying to be impervious to marketing; removing all marketing; and recognising the value of marketing. In the last of those I pointed to Rory Sutherland’s Ted Talk in which he proposes a big-red impulse saver button. Then I noticed a big red […]
Posted in: marketing
Not buying on impulse?
April 14, 2011
Behind every gold wedding ring lies a genuine gold mine, and the possibility of a massive cyanide spill. Behind a tuna steak is a decimated tuna population. Behind a comfortable car is a strip mine, a hundred toxic chemicals leaching into nature, and war in the Middle East. This Alan AtKisson (2008) quote highlights the […]
Posted in: marketing, sustainability
Mahinerangi Wind Farm
April 2, 2011
Mahinerangi Wind Farm, a photo by Samuel Mann on Flickr. We went to the Mahinerangi Wind Farm open day today. I’m still in two minds about the wind farms. On one hand an extremely efficient source of power, on the other an excuse for us not to face the real problem of profligate consumption. On […]
Posted in: Computing for Sustainability
Sustainable Lens: Resilience on Radio
March 30, 2011
So, let’s make a radio show we said. And make a radio show we’re doing. And it’s a blast. And, dare I say it, it’s good. Sustainable Lens: Resilience on Radio has now had five shows (podcasts from sustainablelens.org). Each week Anton Angelo, Shane Gallagher and me talk with an invited guest, all through […]
Posted in: Sustainable Lens, sustainable practitioner
Computing for Sustainability 
April 18, 2011
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