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Saving the earth one byte at a time
Big green button
Yesterday I asked how could we market not-buying stuff? I explored three options: trying to be impervious to marketing; removing all marketing; and recognising the value of marketing. In the last of those I pointed to Rory Sutherland’s Ted Talk in which he proposes a big-red impulse saver button. Then I noticed a big red […]
Posted in: marketing
Not buying on impulse?
April 14, 2011
Behind every gold wedding ring lies a genuine gold mine, and the possibility of a massive cyanide spill. Behind a tuna steak is a decimated tuna population. Behind a comfortable car is a strip mine, a hundred toxic chemicals leaching into nature, and war in the Middle East. This Alan AtKisson (2008) quote highlights the […]
Posted in: marketing, sustainability
Mahinerangi Wind Farm
April 2, 2011
Mahinerangi Wind Farm, a photo by Samuel Mann on Flickr. We went to the Mahinerangi Wind Farm open day today. I’m still in two minds about the wind farms. On one hand an extremely efficient source of power, on the other an excuse for us not to face the real problem of profligate consumption. On […]
Posted in: Computing for Sustainability
Sustainable Lens: Resilience on Radio
March 30, 2011
So, let’s make a radio show we said. And make a radio show we’re doing. And it’s a blast. And, dare I say it, it’s good. Sustainable Lens: Resilience on Radio has now had five shows (podcasts from sustainablelens.org). Each week Anton Angelo, Shane Gallagher and me talk with an invited guest, all through […]
Posted in: Sustainable Lens, sustainable practitioner
City is Right, Right Minister is Wrong
March 22, 2011
In Parliament last week the Finance Minister Bill English was derisive and ill-informed in response to Gareth Hughes’ questioning on New Zealand’s economic vulnerability to Peak Oil (16/3/11 Q12). English dismissed the Dunedin City Council’s “Peak Oil Vulnerability Analysis Report” on the basis of the title alone. But then, if all he read was […]
Posted in: Dunedin
Computing for Sustainability 
April 15, 2011
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