marketing | Computing for Sustainability

Browsing All Posts filed under »marketing«

DoTT marks the TREE

October 20, 2007

At the DoTT07 Festival I found some student work that is quite inspiring . As part of Dott07, design students were challenged to design a “stuff-0-meter”to help us understand more about the”hidden rucksack of everyday products”, cradle to grave, and make informed choices. The award was won by David Foster Smith. His winning entry “TREE”: Total Recyclability […]

Clever twist on “less stuff”

October 20, 2007

The strapline for the DoTT07 Festival is “Better lives with less stuff”. At a display focussing on improved energy management as a means to urban renewal there is an interesting twist on “less stuff”. As part of the process energy consveration measures are supplied in a “saverbox”. At the festival itself the organisers recognise that the “less […]

Less stuff more living – and exactly how much stuff?

October 19, 2007

I’ve written before about ecolabels in computing: sticky labels on products giving it a green tick (or not). This is from the DoTT07 book: The amount of waste matter generated in the production a single laptop computer is close to 4,000 times its weight on your lap (gulp, and what if you’re writing on that […]

Computing the Eden Project

October 12, 2007

Two things about me: 1. My work is a sometimes strange mix of education, plants and computers. 2. From my being 6 weeks to 9 years old, we lived outside Bodmin in Cornwall. All these things came together for me last week when we visited the Eden Project. What a wonderful place. Perhaps even more […]

Report oozes bias but still 18% never turned off times 118 idle hours times power use times carbon (or money) times number of workers = a big number

July 29, 2007

A potentially interesting (and widely quoted) report disappoints with sloppy science and failure to recognise bias. The UK’s National Energy Foundation and 1E‘s survey of energy use by computing has some big numbers. The crux of the report is that if software systems were introduced to manage computer idle time (ie turn them off), then […]