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Saving the earth one byte at a time
Browsing All Posts filed under »marketing«
Guide does more than paper over cracks
There’s a useful guide out today from Metafore and the The Gagliardi Group . The Paper Consumer’s Guide to Climate Change (pdf) describes the role that paper and its forest-based lifecycle play in the greenhouse gas processes, and shows “how paper purchasers can take the initiative to tip the scales toward lower emissions”. Papers are […]
Spot the Greenwash
December 10, 2007
Here’s something else for the “low hanging curricula“. All students should be able to recognise these “Six Sins of Greenwashing” from Terrachoice (pdf, and podcast on Greenbiz radio). Green·wash (grēn’wŏsh’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. We’ve […]
Seeding ideas in the power bill?
October 22, 2007
One of the goals of the DoTT07 Festival is to: re-frame food systems as design opportunities, and to consider what design steps we might take to make it easier for city-dwellers to grow their own fruit and vegetables. I’ve written before about the Rethinking School Lunch initiative. This American project aims to make food production an […]
DoTT marks the TREE
October 20, 2007
At the DoTT07 Festival I found some student work that is quite inspiring . As part of Dott07, design students were challenged to design a “stuff-0-meter”to help us understand more about the”hidden rucksack of everyday products”, cradle to grave, and make informed choices. The award was won by David Foster Smith. His winning entry “TREE”: Total Recyclability […]
Clever twist on “less stuff”
October 20, 2007
The strapline for the DoTT07 Festival is “Better lives with less stuff”. At a display focussing on improved energy management as a means to urban renewal there is an interesting twist on “less stuff”. As part of the process energy consveration measures are supplied in a “saverbox”. At the festival itself the organisers recognise that the “less […]
Less stuff more living – and exactly how much stuff?
October 19, 2007
I’ve written before about ecolabels in computing: sticky labels on products giving it a green tick (or not). This is from the DoTT07 book: The amount of waste matter generated in the production a single laptop computer is close to 4,000 times its weight on your lap (gulp, and what if you’re writing on that […]
Computing the Eden Project
October 12, 2007
Two things about me: 1. My work is a sometimes strange mix of education, plants and computers. 2. From my being 6 weeks to 9 years old, we lived outside Bodmin in Cornwall. All these things came together for me last week when we visited the Eden Project. What a wonderful place. Perhaps even more […]
December 11, 2007
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