Browsing All Posts filed under »marketing«

Guide does more than paper over cracks

December 11, 2007

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There’s a useful guide out today from Metafore and the The Gagliardi Group . The Paper Consumer’s Guide to Climate Change (pdf) describes the role that paper and its forest-based lifecycle play in the greenhouse gas processes, and shows “how paper purchasers can take the initiative to tip the scales toward lower emissions”. Papers are […]

Spot the Greenwash

December 10, 2007

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Here’s something else for the “low hanging curricula“. All students should be able to recognise these “Six Sins of Greenwashing” from Terrachoice (pdf, and podcast on Greenbiz radio). Green·wash (grēn’wŏsh’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. We’ve […]

Seeding ideas in the power bill?

October 22, 2007

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One of the goals of the DoTT07 Festival is to: re-frame food systems as design opportunities, and to consider what design steps we might take to make it easier for city-dwellers to grow their own fruit and vegetables. I’ve written before about the Rethinking School Lunch initiative.  This American project aims to make food production an […]

DoTT marks the TREE

October 20, 2007

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At the DoTT07 Festival I found some student work that  is quite inspiring .  As part of Dott07, design students were challenged to design a “stuff-0-meter”to help us  understand more about the”hidden rucksack of everyday products”, cradle to grave, and make informed choices.   The award was won by David Foster Smith. His winning entry “TREE”: Total Recyclability […]

Clever twist on “less stuff”

October 20, 2007

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The strapline for the DoTT07 Festival is “Better lives with less stuff”.  At a display focussing on improved energy management as a means to urban renewal there is an interesting twist on “less stuff”.  As part of the process energy consveration measures are supplied in a “saverbox”.  At the festival itself the organisers recognise that the “less […]

Less stuff more living – and exactly how much stuff?

October 19, 2007

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I’ve written before about ecolabels in computing: sticky labels on products giving it a green tick (or not).   This is from the DoTT07 book: The amount of waste matter generated in the production a single laptop computer is close to 4,000 times its weight on your lap (gulp, and what if you’re writing on that […]

Computing the Eden Project

October 12, 2007

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Two things about me: 1. My work is a sometimes strange mix of education, plants and computers. 2. From my being 6 weeks to 9 years old, we lived outside Bodmin in Cornwall. All these things came together for me last week when we visited the Eden Project. What a wonderful place. Perhaps even more […]