Browsing All Posts filed under »marketing«

Slowly getting beyond green IT as new sex

July 23, 2008


It is with mixed emotion that I read Stephen Bell’s (Computerworld) report of a panel at Radar08 last week. Followers of this blog will recognise my theme: Computing and IT underpins every sector of society as a pervasive and influential discipline with global impact. As a result, computing influences the environment and society either positively […]

Stunning but sensationalist

December 14, 2007


I’ve have had the same fat white computer monitor on my desk for 5 years. My co-worker just got a new computer. She has a flat shiny sleek flat screen monitor. It matches her computer, it matches her phone, even her pen stand. [It looks cool.] She looks like she is driving in space ship […]

Guide does more than paper over cracks

December 11, 2007


There’s a useful guide out today from Metafore and the The Gagliardi Group . The Paper Consumer’s Guide to Climate Change (pdf) describes the role that paper and its forest-based lifecycle play in the greenhouse gas processes, and shows “how paper purchasers can take the initiative to tip the scales toward lower emissions”. Papers are […]

Spot the Greenwash

December 10, 2007


Here’s something else for the “low hanging curricula“. All students should be able to recognise these “Six Sins of Greenwashing” from Terrachoice (pdf, and podcast on Greenbiz radio). Green·wash (grēn’wŏsh’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. We’ve […]

Seeding ideas in the power bill?

October 22, 2007


One of the goals of the DoTT07 Festival is to: re-frame food systems as design opportunities, and to consider what design steps we might take to make it easier for city-dwellers to grow their own fruit and vegetables. I’ve written before about the Rethinking School Lunch initiative.  This American project aims to make food production an […]