Browsing All Posts filed under »marketing«

Slowly getting beyond green IT as new sex

July 23, 2008

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It is with mixed emotion that I read Stephen Bell’s (Computerworld) report of a panel at Radar08 last week. Followers of this blog will recognise my theme: Computing and IT underpins every sector of society as a pervasive and influential discipline with global impact. As a result, computing influences the environment and society either positively […]

Stunning but sensationalist

December 14, 2007

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I’ve have had the same fat white computer monitor on my desk for 5 years. My co-worker just got a new computer. She has a flat shiny sleek flat screen monitor. It matches her computer, it matches her phone, even her pen stand. [It looks cool.] She looks like she is driving in space ship […]

Guide does more than paper over cracks

December 11, 2007

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There’s a useful guide out today from Metafore and the The Gagliardi Group . The Paper Consumer’s Guide to Climate Change (pdf) describes the role that paper and its forest-based lifecycle play in the greenhouse gas processes, and shows “how paper purchasers can take the initiative to tip the scales toward lower emissions”. Papers are […]

Spot the Greenwash

December 10, 2007

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Here’s something else for the “low hanging curricula“. All students should be able to recognise these “Six Sins of Greenwashing” from Terrachoice (pdf, and podcast on Greenbiz radio). Green·wash (grēn’wŏsh’, -wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service. We’ve […]

Seeding ideas in the power bill?

October 22, 2007

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One of the goals of the DoTT07 Festival is to: re-frame food systems as design opportunities, and to consider what design steps we might take to make it easier for city-dwellers to grow their own fruit and vegetables. I’ve written before about the Rethinking School Lunch initiative.  This American project aims to make food production an […]