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Saving the earth one byte at a time
Browsing All Posts filed under »Computing for Sustainability«
You’re not going to be measuring “ecological friendliness” just by watching the power meter
Ever had that nagging feeling that something is missing? YesterdayI wrote about Michael Healey’s The Eco-Enterprise And The Reality Of Green IT. I thought his premise that many green IT initiatives are really just ROI-based business decisions wrapped in green packaging was timely. His quote is judicious: “Virtualization isn’t about being green, and we all know it”. But I […]
Green IT quote of year: “Virtualization isn’t about being green, and we all know it”
March 1, 2009
It’s nice to be proven right once in a while. I’ve been saying for a long time that we’re making a mistake in connecting green with short-term business benefits (see earlier posts about the lean=green fallacy 1, 2, 3). Now a report from InformationWeek by Michael Healey finds that A mere 12% of the 419 business […]
Sustainability strategies poorly supported by operational processes
February 27, 2009
As a facilitator of wider sustainable change, computing can have a far bigger impact than its own footprint. But we’ve a long way to go. Sophie Hallstedt finds that even in companies that have adopted sustainability as core strategy, there is little evidence of the decision systems needed to enable these goals. In one chapter of […]
Greenwash damages credibility of State of Green Business Report
February 10, 2009
Intensity metrics are considered the next big thing in sustainability management and reporting. They attempt to give an indication of the ‘good bang for the bad buck’. Used properly, intensity metrics make more transparent the balancing decisions that face sustainable practitioners. Unfortunately, they can also be used to obfuscate, or greenwash. And it seems […]
Thar’s gold in them thar green businesses
February 10, 2009
The recent State of Green Business report has a few nuggets for us: On education for sustainability: Colleges and universities around the world have long been reducing their environmental footprints, engaging in the same long list of efficiency, recycling, and source-reduction activities taking place among their corporate counterparts. But the greening of the curriculum has lagged. Indeed, a […]
March 2, 2009
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